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case studies
- Barking and Dagenham NHS 52 Ways
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"73.7% Prompted recall for '52 Ways' A1 posters"
Campaign
To promote visits to the 52 Ways website - a health promotion focused on providing lots of easy and simple health and lifestyle tips.
Target market is primarily 25 - 45 male and female, with young family.
Campaign Media
Booklet delivered to homes, leaflets and flyers around the borough. 5 X A1 Posters in the waiting areas near lifts and toilets at the Vicarage Field Shopping Centre.
Effectiveness
- 48% unprompted recall of posters
- 74% prompted recall
- 52% recall of website address
- 57% of those who had seen poster considered themselves 'very likely' to visit website
- 21% increase for those who had seen the campaign to visit the site
Survey carried out in centre in January 2009 by Liberta Communications on behalf of Positive Media Marketing Ltd
- Epsom & Ewell Borough Council
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"We have received positive feedback on our posters in the Ashley Centre, Epsom"
Campaign
RouteCall
Target market
Adults with elderly parents over the age of 60 plus
Media
A1 posters in the Ashley Centre, Epsom
Dates
From May 2008 until April 2009
Client
Epsom & Ewell Borough Council
Purpose
To promote and inform people of the 'RouteCall Service'
Client Comment
"Epsom & Ewell Borough Council has received positive feedback on its posters in the Ashley Centre and is happy with the speedy and helpful service of Simon and his team"
Midge McCall, Communications Manager, Epsom & Ewell Borough Council - WMW (M&S)
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"To promote the opening of the new M&S store and to advertise recruitment opportunities"
Campaign
Grand Openings: Luton new store opening
Target
Local people
Media
A1 posters in The Mall, Luton
Dates
From December 2008 and January 2009
Client
M&S
Agency
WMW
Purpose
To promote the opening of the new M&S store within the Mall and to advertise recruitment opportunities
- Norwich Union
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"To advertise recruitment opportunities within Norwich Union"
Campaign
Recruiting for 'Inbound Sales Customer Advisors' with a text call to action
Target
Local people in Norwich
Media
A1 posters in Chapelfield Shopping Centre, Norwich
Dates
From December 2008 to March 2009
Client
Norwich Union
Agency
TCS Advertising
Purpose:
To advertise recruitment opportunities within Norwich Union
- Nottingham Chlamydia Screening Programme
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"Targeting Under 25's promoting Chlamydia awareness"
Campaign
Chlamydia Screening Programme
Target market
Under 25's
Media
A1 posters in the Victoria Centre, Nottingham
Dates
From November 2008 until January 2009
Client
Nottingham Primary Care Trust
Purpose
To promote and inform people free Chlamydia Screening Programme at the Victoria Health Centre
- University of Greenwich £50 million Investment
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"...informing everyone of a £50 million pound investment"
Campaign
New £50 million pound campus facilities
Target market
Primarily young adults
Media
A3 Washroom posters in the Ashford Designer Outlet
A1 Shopping Centres posters in the:
- Harlequin Watford
- Lakeside Thurrock
- Orchards Dartford
- Mall Maidstone
- Mall Walthamstow
- Mall Wood Green
- Glades Bromley
- Vicarage Field Barking
- St.George's Gravesend
Dates
March 2009
Purpose
To inform everybody of the new £50 million pound investment in the facilities at Greenwich University